Role: Social Media Manager, Event Coordinator, Photographer, Video Editor, Account Manager, Creative Director, Media Planner, Media Buyer, Copywriter, and Client Experience Designer.
Objective: Expand brand awareness and cultivate brand loyalty of home and business owners in the Greater New Orleans area who are looking for AC repair or maintenance through a multimedia advertising campaign.
Summary:
The campaign included: a website, a Google My Business account, a Google Ads Campaign, a Facebook account and ads, an Instagram account and ads, community sponsorships and signage, promotional materials, events, and various printed materials.
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Role: Account Manager, Creative Director, Website Designer, Media Planner, Media Buyer, Graphic Designer, and Copywriter.
Objective:
Summary:
Role: Account Manager, Creative Director, Media Planner, Media Buyer, Website Designer, and Copywriter.
Objective: Develop a mixed media advertising campaign to build brand awareness for the Law Office of Alton Bates, II in the greater Baton Rouge area.
Summary: As the lead of a dedicated team consisting of a graphic designer and video editor, I spearheaded the development of a comprehensive multimedia advertising campaign for the Law Office of Alton Bates II, LLC.
The campaign encompassed several key components:
Website: We designed and launched an engaging website that showcased the firm's expertise and services, providing potential clients with essential information and a seamless user experience.
Google Business Account: We optimized the law office's online presence by creating and managing their Google My Business account, enhancing their visibility in local search results and facilitating client engagement.
Facebook Business Page: A dynamic Facebook Business Page was crafted to foster meaningful connections with the target audience, allowing for effective brand communication and community engagement.
Grass-roots Print Campaign: We developed and executed a print campaign that utilized strategic placements in local venues to reach the target market and generate awareness about the issue of unknown arrest warrants for parking tickets.
Pandora Radio Ad Slot: To further expand our reach and captivate the audience, we secured a strategic ad slot on Pandora radio, leveraging the platform's wide listenership to effectively convey our message.
The campaign adopted a tone reminiscent of a public service announcement (PSA), aiming to alert the community about the pressing issue of unknown arrest warrants for parking and traffic tickets. Furthermore, I assisted the client in establishing a call center and provided a carefully crafted script to ensure effective conversions during potential client calls, thereby maximizing the campaign's impact.
